Starting his first business in 2015, operating game servers whilst pretending to listen to his math teacher in high school before selling it off at profit, Shaemus began pathing his way through the music industry in 2018 with Exude Management and Exude Bookings. These operations evolved into Exude Group, with Shaemus leading the team with a business covering artist management, artist bookings, venue bookings, marketing and promotions, distribution, public relations and publicity, the creative side, and logistics.